Blog Writing is a Mixture of Focus & Clarity Says Evran Mersin

Evran Mersin is a known fashion blogger who is highly acclaimed for his unique blog writing skills. He is an inspiration to many young bloggers who wish to do something big in blogging. Throughout years, Evran Mersin has written blogs that are not only impressive but useful to the general public. He considers writing as a mixture of focus and clarity. These are two factors which make writing unique and impressive.

Focus

Quite simply, if your blog is not clearly focused on your subject, your reader will probably get bored and go elsewhere. Write a draft of an article; then study it. What are you really trying to say? Decide on its focus, narrow it down more if you can, then stick with it.

• Start with a great title. Alliterations, questions, 'top tips' and bold statements can all work well - but do make sure your title fits the content. If you want to actually sell fruit trees, for example, don't imply you just want to give advice about pruning them.
• Keep your focus throughout your article, being careful not to wander off into other topics. Remember - if you've got more to say, put it into another blog.
• Your conclusion should be like tidy wrapping around a parcel; neatly summarizing your content.

Clarity

People tend to be far more impatient when reading blogs than reading books or magazines. According to Evran Mersin they want to grab the information easily, like going to the supermarket and reaching for their goods off the shelves. They expect to find what they want in the relevant section, correctly named, properly packaged and suitably priced.

• Since your readers will vary widely in language skills and comprehension, especially if you attract international readers, choose a language which is simple and clear to understand.
• A clear message is not just about focus, but also about presentation. Bullet points are often used in blogs because they make the reader feel as if the information can be quickly and easily grasped.